Bringing you unisex apparel with fun designs & comfy streetwear cuts + other high quality merch!

We’re here to change fun & cute clothes being the first thing in wardrobes to wear, tear & fade!

We spend months testing to ensure our apparel delivers lasting comfort, style, & quality.

High-quality stitching combined with thick, breathable materials make THAT’S RUFF clothes comfy, & perfect for all-day wear.

We make products built to last 5x longer than other brands. Reducing the need to constantly replaceyour wardrobe.

THAT’S RUFF is committed to using recyclable, biodegradable fabrics, inks & packaging materials whenever possible.

When natural materials can’t be used, (i.e. stretch in underwear), we use high-quality, long-lasting alternatives to keep it on your booty, & out of the ocean.

Unlike many other brands, Artwork on our products lasts just as long as what’s underneath. 

Every part is built for life, not for landfills.